Once it was completed, the project as expensive eBook or eCourse First, we must turn our attention to the marketing of the project.
Here's where things get difficult sometimes to some extent if the author and head of marketing and even less a person, and this is where we must be careful, and take the right steps in the right order, so that we can stay on track.
To write to any form of marketing material for your ebook or course, you must be very familiar with all the benefits of your product.
Now, it seems clear that the author, of all people, should be aware of the benefits, but there is such a thing as the intimacy between the most and have been immersed in the project for a long time, and therefore do not see the ideals of forest trees for a longer period.
And help you, as the author of the ebook and absolute power in writing a great sales page, the other day and I was surprised they can not answer certain questions base that are asked, like:
"How many chapters are there in your book?"
"How many pages of the book has not?"
"How many of the illustrations?"
"How many words?"
"What is the ISBN?"
The answer was always something along the lines "AHM ... I think I can look ..."
Oooh!
This is the kind of "technical details" that are processed in the publishing house by "other" - but of course, by publishing on the Internet, they must be precisely known by the author, because that these things are "technical specifications" of the product can and a potential purchaser of a good survey or need to know in advance before making their decision to buy.
But this is only an example and in a way, is only the tip of the iceberg.
What became clear is that the writer in question has missed the first step in any marketing analysis.
This milestone, which is the central theme of this article, it must be able to write any form of advertising copy, targeting the right audience with the right approach and marketing of the product, and that's all .
This is called the first step "to extract the benefits."
How to take full advantage ******
You need a copy of the publication of a book or course, many parts are free of paper, and a large pot of coffee, then you remove a hat from the author of your own place this you put on your marketing hat and go through the text, and a paragraph at a time, and "grab" all the benefits that can be traced perhaps to the reader / user / learner, and describes what it comes in contact with * If you follow the advice and procedures * exactly.
There is a wide range of potential benefits that can and will be present in this process, even before we enter into the text and the content itself, there are also benefits such as:
The print size is good - easy to read for the elderly, and avoid the headaches!
Good use of white space - it's easy on the eye, reading and relaxing
A well organized - the flow of information is logical and easy to understand and therefore learn
Fully indexed - things are easy to find, and you can quickly get what you need to know.
Graphics and illustrations are useful - Pictures say a thousand words ...
... And so on.
Once you get into the content, and you will notice that in some cases, a single sentence or paragraph contains a great advantage, such as:
"Lonely little secret known to all your marketing problems!" (Page 23)
Take your time and keep the backup and you wonder again and again, "What are the advantages that the reader / user obtained from this?"
Immediate, short term, in the long run?
Do not stop things like that,
"Does the reader to learn to use snarkometer ..."
This is not helpful.
A benefit is what happens when you use snarkometer as Creator is designed to be used - so the benefit may be:
"I will not be able to capture the reader snarks so well hidden, rare and elusive."
From there you can go to more future benefits, such as:
"It will be the player who became famous and rich from the sale of the Arab com to him."
This is the point, after all!
And sort your interest *** ***
If you do this correctly, you will find hundreds of benefits, large and small, and all kinds of different applications and situations and people, and all sorts of different angles at any decent e-book or course online.
You wrote to all, as they come, with page references to private papers of a lot of paper.
Now it's time to sort them.
First, go through your list and find the key benefits that would make the best titles and lists a great reward.
Once you have those, advertising and marketing is located in a place because now you know what you sell!
"Basically," and of course you knew that all along, but it is not normal how "deep" these things are in many cases, and how hard you have to dig out for the authors to bring to the surface!
Choose the ten benefits and converted into a new document from the paper.
Now choose the next 20 years or more and the benefits that will be in the lists on the pages of the stage, or will be put together in ads and sales letters.
Finally, take everything, and sort them any way you want.
You may find that a particular market shows that you have not thought of before they list with the special benefits that are completely independent of the main advantages in general, and where you can market your product, then accordingly.
You can also find material of interest between those that can be used to write articles or to engage in "education" customers - to explain why and how these advantages result in separate articles even get to enjoy this they do and how your product really is.
You will find ideas, addresses, and the lines of the brand, and pure GOLD copy Advertise on this analysis and maximizing its benefits.
Once you're done, you are now ready to write the real estate of all types of ads - and you will see that actually know what your product is a marketing perspective, you'll also be able to sell it to others.
Oh, and one more thing.
And reap the benefits perhaps one of the most challenging and exciting author or the creator can do for themselves.
Yes, it is quite true. It is really good, and it really all the benefits!
He will do in the world of self-confidence and the ability of the computer to start shouting about the amazing benefits of the product staggered rooftop - and this in turn led to sales in a whole lot more, more money in the bank, and more joy, freedom and love everywhere!
Even if you have not yet done so to you word by word extract the maximum benefit, go now.
It is absolutely the first step to market all in the future.
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