Advertising on a budget - Part 3: Frequency, frequency, and frequency

This article is the third in a series of three parts. I illustrate the challenges marketing PrescottWeddings.com, and small business.
If you remember anything else about marketing, remember this: Frequency is king.

In most cases, you can get your name in front of customers and prospects, and most likely will make the sale.

Depending on what you are looking study, people need to see a letter from three to 27 times before making a decision on that.

If you want to brand your business, you need to reach customers whenever possible.

How do you think Ivory soap, soup, Campbell and tide all brands built deep in our minds? Through years and years of advertising times. This is the reason why these brands pop in our heads when we think of soup, soap, detergent or washing clothes.

So if you want to build your brand, you need to advertise often.

There is another benefit to advertising frequently. It also contributes to existing customers.

People want to know that they made the right decision after buying something. How much rest they need depends on how much they spend, but everyone needs to confirm that they made the right choice. Advertising can help.

Studies have shown that people are more aware of the ads cars after buying a car - especially the car ads from the model they bought. They are more likely to both believe and agree on the message. Again, because they want to know made the right decision.

So there are many good reasons to advertise in many cases. Does this mean that you have to spend a fortune? Not necessarily. There are some tricks you can use to get on the pace you need at low cost. (Which you print stuff -. Other advertising outlets such as radio and the Internet, and will talk about issues in the future)

1. Make your ad as small as possible. Ads cheaper. See "Declaration on the budget - Part 2: Thinking Small" For more information on narrowing the ad.

2. It is best to schedule your ads to run simultaneously and dissemination. The people did not remember when you do not see your ad, only when they are doing. If they see your ad a lot in one week, they will be under the impression you make all the time because they will not remember the weeks we do not see other ad.

3. Enjoy all of the programs your newspaper offers hesitation. And certainly sign a contract - not to advertise in the opening price.

Here is how it works for Price Waterhouse Coopers.

The newspaper had a program called "3 for free." If you run one ad for three consecutive days, I got the next three days for free (This document was published six days a week).

We designed a small small - one of the announcement by two inches - and we ran six days in a row. We then jumped the next three weeks, and did the same thing again next month.

After a year of doing this, and people were approaching the PWC said to her, they saw the announcement "all the time." Wants business owners to advertise PWC, because they can see the commitment PWC had to advertising. The grooms visiting PWC on a regular basis, because it was "stated" They are a month.

What does all this cost? About $ 100 a month.

But a word of caution. Take a long time to build a business and brand. This will not happen overnight. But this will not happen, especially if you do not forget to keep getting your name in front of customers and potential customers, and often as you can.