Advertising agency or advertising agency is a business or a service to deal with planning and creating advertising for clients. These independent agencies for clients and their point of view to sell products or services to customers.
Advertising agencies can also strategies branding, marketing and sales promotions for its clients.
Advertising agency, it is very important to realize that they can increase their sales efforts. Really happen, Advertising Agencies minds working on the other side of the Internet to increase sales. For someone who works publicity agent, it is very important to know the psychology of the buyer.
If those who work in an advertising agency to know the different thought processes that go into the mind of the reader or viewer, a potential buyer. This will certainly help build your business better.
There are plenty of theories to explain the process that goes into the mind of the buyer when / where to buy anything.
The process is not the same for the buyer and sequentially.
One of the most common followed by advertising AIDA.
AIDA is an acronym for:
A - Attention
I - Interest
D - Desire
A -
AIDA model states that advertising must know how to attract the attention of the buyer to get customers interested in showing the advantages and benefits and features. Interest, followed by desire. The duty of an advertising agency to tempt the buyer to purchase a particular product. The three steps of the AIDA policy will help to stimulate labor to buy a product. AIDA theory of evidence and take you to build a better ads. Follow BIG B in the world of advertising AIDA to generate good advertising campaigns.
Another model called DAGMAR and now it has become increasingly popular and comprehensive than AIDA. The steps are applied DAGMAR more accurate and easier.
DAGMAR short term to determine the objectives of the proclamation of the results measured advertising. According to DAGMAR, must support the sale of potential customers through four stages:
I. Awareness
II. Comprehension
III. Condemnation
IV. Work
Suppose you have a product or service and the client knows nothing about this product.
As your customer is not aware of the product, the first step is to make them aware of your product through your advertisement about your product on sites.
Understanding is the second step of DAGMAR. Try to know the answers to the following questions.
A) What is your product?
B) What are the characteristics of the product and the potential benefits of the product?
C) What are your customers for your products? And how?
The answer to all these questions will help you get potential customers.
The next step is conviction and this is very important. Impress your clients by saying that the benefits of your product. After persuading, the next step begins any work that is not controlled by you. You have to rely on customers. However, your previous actions have a major role to play.
If you've managed to convince, I answered satisfactorily customers of the Declaration and then it will definitely be the winner of the day.
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