AdWords Search for word beginners
When embarking on your trip PPC Firstly, you need to keep some of the keywords in the beginning. Should be left keyword lists that are thousands of words long and experienced PPC marketing. Ideally, a beginner should use around 100 targeted keywords, nothing more likely to be very stressful for you to handle. If you can not harness the power of word wide campaigns, they absorb your bank accounts dry. There are simple techniques that you can use free to find target keywords with low competition. A process to find keywords with low competition specialized uses Google and excellence. More specifically you want to use the Google keyword tool, simply type into Google, and appear in search results.
When landing on the tool home page Google keyword, you will find the white box (field) where you want to enter your keywords (s). Enter a keyword at the moment to get an idea of how it works, and then press ENTER. After pressing the ENTER button, you will be directed to a page of keywords that are closely related to the word you entered. For the purposes of what we do, and you need to scroll to the middle of the page where the text is highlighted to add 150 throughout the text bold blue. These words below, you will see the words download all keywords in the text. CSV (Excel) and CSV. They want to put pressure on. CSV (Excel). In so doing, you will export the data to an Excel spreadsheet. The data, which appear only as green bars on the Google homepage will be converted into digital data has a value much more than that for you.
Once the data is in an Excel spreadsheet, you can start a simple analysis that will benefit your PPC campaign a lot. In an Excel spreadsheet, there will be columns AD, me. Columns will, Keywords, AD, advertiser competition, search volume last month, and the average of two research volume.The and we are interested in competing advertisers is the average search volume. What we want to do is to integrate data from these columns to give us a number that we can work with him. This is what we need to do is to take the average of these generalized to obtain the number that we compared to a predetermined standard. Seems a bit odd, and let me tell you a little more detail, and we hope that you will understand. All these figures in decimal scale ranging from 0.00 to 1. The higher the number, the higher competition there (as expressed by the advertiser competition numbers), high search volume (expressed by the average search volume). Ideally, we want to compete with the small volume of decent search for keyword targeting high at a lower cost to convert. Therefore, to find those keywords we use the number of general standard to determine competition and volume level. If the keywords beyond the level of the decision, whether, if they reach the entire file, or down, and we want to catch them and include them in our PPC campaign.
In our figures, we will compared to a predetermined standard, and we will be a way of competitors and advertisers column column average search volume. We want to do all keywords that were exported to an Excel file. Our approach is to write a simple command in Excel and copy it to all parts of the space. To begin with, we see that the E2 box should be empty, and this is the first box to the right of the first value of the Mediterranean. Find the area Taille.Cela will automatically give an average of the two numbers in the row of column E when the latter is closed). Now to get all the averages for each keyword that you want to click on this box (E2) and demolished in the box when you run in the right click. Must fulfill the color boxes when you drag down to the last box (nothing will). Then, when you fill the boxes with colors until the last box you want to increase your finger on the right button. When you do this, it will display all averages in the boxes. You basically just copy the function through the boxes. So now we have all these averages. What do we do with them, what do they tell us?
Well, the good average case is about .50. This gives us a reasonable level of competition with a good search volume. Even compare these rates to all that is about 0.50 below. All that is above 0.60 want to avoid to begin with, because it will probably be very expensive to an offer. Far from the mean of each column in the index E predetermined .50. Everything is less than 0.55 or 0.50 (to get some data may be more), we want to keep. Take all the keywords that meet these criteria and copy files in TXT Notepad. (There are faster ways to do this, but take a few Excel functions you know that you can not know yet.)
So now we want to take these keywords that fell below or right around the norm these components to the Google Keyword Tool and press Enter. Now, go through the whole process that we have just to get the keywords and we are only delivering the keyword tool from Google. You will have to take back the average of the columns above, then get all averages keywords to each dragged to the bottom of the box, then look again at the index of 0.55 or 0.50. But now, because we found more targeted keywords to work with (due to the first data export to Excel, and took to compare the averages from the norm) and we should have more keywords that fell on his right index finger and below. This is because we work with more targeted keywords and competition less hope. Find more targeted keywords related to this first series and found. This should produce the largest list of keywords that meet our criteria. So far, we can take the words that meet the standard here, and we can use in our targeted PPC campaign. Do you want to sort this list, of course, and make you well suited for keywords for the items you sell. This way, you get going in the right direction for the PPC campaign.
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