To encourage consumers (whether retail or customer service or business for business audiences) to notice an advertising message, many companies use intensity and escalation. None of these methods work in the long term.
If your competitors talking loudly to decide yell louder, what do you think they will do? Yes. Will start screaming. No one wins in a shouting match when it comes to advertising. In general, you will find that losing even some customers in the process because they can not stand the noise.
It is the same with the offer. If you have to compete for the best coupons and discounts or more gifts or incentives have nothing to do with your core product, your income in the sale, as well as reduce your number of sales.
Customers Viewing these kinds of games such as tools, false and in bad faith, and go. Those who remain are now seeing you and your competitors as commodities is no difference except the price. This is a dangerous place for the company to find.
Answer to the mess is not more of a mess, but the facts he wants to hear and talk to them. So how do you compete if you can not scream or a discount on your competitors? Get rebel and extremist with advertising.
These words do not scare you? This is not serious. Remember, you have to be brave now. You can handle. In addition, radical and rebellious are not big words. Will distract it helps your competitors without resorting to yelling and insulting customers.
It should not be just to get the outrageous interest, and this is striking. Advertising campaign with a solid strategy rebels is by its very nature, unlike anything your audience will find marketing efforts of competitors. This is unexpected. It is surprising. It is effective.
There are two main steps to create successful advertising campaign rebels. The first is a great idea. This idea comes from the strategy derives directly from customers and their relationship with your brand. You get the idea in planning and discipline called into account. We'll go into the details of every big idea and planning consideration in future articles.
The second key to a successful advertising campaign is the rebel interest. You can not attract attention, if you do not learn how to identify and steer clear of this standard. And it does not matter how great your product or service, or the size of your potential market, if your target audience does not pay attention to your message, wasting your advertising budget.
Consideration of these two keys while browsing a newspaper or magazine. I was thinking while watching TV. You should notice something almost immediately. Most ads today does not seem to be based on a great idea. Many of boring so that you properly in the past without noticing. Draw the attention of others, but not ads a lot to do with the product that I quickly forgot the brand and was supposed declaration that you are selling. What luck for your brand!
Now, there is a warning to be rebellious. Should never be ads just different. Must be the difference comes from the uniqueness of your brand. •
This article introduces the second of twelve steps. Challenge yourself, your employees and advertising agency for the program ad revolution. If you missed the first step, please contact the author a free copy. And remember, every revolution begins with a single step.
No comments:
Post a Comment